Connect with your audience

Written on the 9 May 2013

Connect with your audience

BNP Media has launched a new content marketing initiative for businesses keen to communicate with industry leaders across South-East Queensland.

“This initiative allows businesses to communicate key corporate messages with the authority and integrity that comes from a team of skilled journalists. In a competitive market, strong brand presence is vital. Having positive articles featured on popular news sites builds credibility and develops a relationship with the reader,” says managing director Camilla Jansen.

The concept merges marketing and journalism, where journalists construct articles based on the client’s key marketing messages. The articles are then pushed through the company’s many channels including social media.

The initiative forms part of the company’s custom publications division that delivers creative custom magazines and publishing solutions for businesses, brands, industries and associations.

The company’s successful websites will now offer branded content in the form of sponsored articles.

Bruce Lynton Prestige Automotive has partnered with BNP Media’s Gold Coast Business News website in a content marketing campaign that highlights new models that will land at the Southport show room later in 2013.

Reaching an audience of affluent, well-educated business decision makers, this campaign appeals to Gold Coast Business News readers looking for a great value vehicle.

Talk to BNP Media about a content marketing initiative and how to build your integrated marketing campaign today.


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